Cara Bisnis Online dari Awal untuk Pemula [Update 2023]

 

Cara bisnis online sebetulnya relatif mudah lho. Siapa saja bisa melakukannya, termasuk Anda! Berikut adalah cara memulai bisnis online untuk pemula:

Temukan Masalah yang Dihadapi Pasar Digital

Riset Pasar

Analisis Kompetitor Bisnis Anda

Tentukan Model Bisnis Online

Tentukan Target Pasar

Buat Produk

Buat Website Resmi

Praktikkan Cara Pemasaran Produk yang Tepat

Pertahankan Pelanggan Setia

Dengan mengikuti langkah langkah di atas, Anda akan tahu cara menentukan produk yang akan dijual hingga memasarkan produk tersebut. Ingin tahu penjelasan detailnya? Yuk simak selengkapnya di bawah!

1. Temukan Masalah yang Dihadapi Pasar Digital

Produk adalah komponen vital dalam bisnis online. Dengan produk yang sesuai kebutuhan pasar, Anda masih punya potensi untuk memenangkan pasar. Apa yang terjadi jika Anda menyediakan produk yang tidak dibutuhkan pasar? Kemungkinan besar gagal!

Pernyataan di atas bukan tanpa bukti. Menurut penelitian CBS Insight, 42 persen perusahaan rintisan bangkrut karena gagal mengidentifikasi kebutuhan pasar. Kenapa mereka gagal? Karena produk yang mereka tawarkan tidak berhasil menyelesaikan masalah konsumen.

Ingat, dengan membeli produk Anda, hal pertama yang ada di pikiran konsumen adalah masalah mereka terselesaikan.

Jadi ketika memulai bisnis online, jenis bisnis apa pun itu, yang pertama kali harus Anda pikirkan adalah apakah produk Anda dibutuhkan pasar? Apakah produk Anda bisa menyelesaikan masalah konsumen? 

1.1. Identifikasi masalah yang dihadapi konsumen

Bagaimana menemukan produk yang dibutuhkan pasar? Langkah pertama yang harus Anda lakukan dalam belajar bisnis online adalah cari masalah! Yup, benar sekali, Anda harus mencari dan mengidentifikasi masalah seperti apa yang dihadapi pasar. 

Tidak perlu khawatir kehabisan masalah. Ada ratusan atau bahkan ribuan masalah yang dihadapi konsumen. Anda perlu melakukan observasi lapangan untuk menemukan masalah yang benar-benar dihadapi banyak orang.  

Contohnya, berdasarkan observasi yang Anda lakukan, banyak pebisnis di sekitar Anda yang ingin go online tapi belum tahu caranya. Untuk itu, Anda bisa menjual web hosting ke mereka melalui program reseller hosting yang ditawarkan Niagahoster.

1.2. Cari business opportunity di mana saja

Untuk menemukan masalah yang tepat, Anda harus terbuka pada kemungkinan apa saja. Jangan terpaku pada asumsi Anda sendiri. Anda perlu observasi di internet, media sosial, forum review, marketplace, hingga group Facebook. 

Selain itu, Anda juga perlu berbicara langsung dengan sampel pasar. Anda bisa mengadakan interview sederhana untuk mendapatkan insight langsung dari orang-orang yang menghadapi masalah tersebut. 

1.3. Pilih masalah dengan potensi bisnis

Di langkah belajar bisnis online bagi pemula sebelumnya, Anda sudah mencari dan mengidentifikasi masalah yang dihadapi pasar. Anda bisa menemukan puluhan atau bahkan ratusan masalah yang dihadapi pasar. Kini saatnya Anda untuk memilih masalah mana yang bisa Anda atasi.

Tidak semua masalah punya potensi untuk dijadikan bisnis online. Anda perlu mencoret masalah-masalah yang tidak memiliki potensi bisnis. Lalu pilih satu masalah yang punya potensi bisnis dan Anda punya solusinya.

2. Riset Pasar

Setelah memilih satu masalah yang punya potensi bisnis, kini saatnya untuk mulai fokus riset di bidang tersebut. Kenapa harus riset pasar terlebih dahulu? Karena ini merupakan salah satu cara terbaik untuk menemukan ide bisnis online. 

Anda membutuhkan data yang objektif sebagai fondasi bisnis online yang kuat. Melalui riset pasar ini, Anda bisa mendapatkan data-data tersebut. Jadi Anda bisa mengambil keputusan yang didasari data-data objektif, bukan sekadar asumsi dan opini. 

2.1. Riset keyword

Cara termudah untuk mengecek tren bisnis online adalah dengan riset keyword di mesin pencari. Apa yang dicari orang ketika mencari masalah tersebut di mesin pencari? Dari hasil pencarian, Anda bisa menemukan solusi seperti apa yang mereka butuhkan.

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